"Shhhhhhhh.......... did someone say the "F-word"?

There are buzz words that circulate through the surf industry. "Rocker". "Fins". "Volume". And yes...... "FLEX" It's nothing new. You've theorized about it, felt it, possibly even complained about it. Nowadays, when something gets a lot of attention people try to market it. Does it work? Is it worthy of the attention? While people may over analyze or even discount the effect of flex in their surfboard the fact remains the same. It exists. You can go on for hours about how cyclical rates and various composite matrices can alter and adjust flex patterns or just give a plain subjective opinion, "......... It feels stiff." Whatever your take on flex may be, you just can't ignore it.